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How to find your brand's sweet spot

At this point, social media is a no-brainer. Been there, done that. What really matters is cutting through the noise and finding a sweet spot for your brand, said social media consultant Debbie Weil...

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GovLoop's Steve Ressler on the power of niche communities

Building online communities is a great way to connect and engage people, but they’re hard to build and grow successfully, says Steve Ressler, founder of GovLoop.com, who recently spoke at the What’s...

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Is your company prepared for the next digital evolution?

There’s a gap growing between an increasingly digital society and the organizations that serves it, B. Bonin Bough, senior global director of digital and social media at PepsiCo, said during the second...

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Facebook's Amy Thibodeau on why content strategy matters

Building a successful online content strategy for your business is about more than launching a blog. Consider micro copy: all of the words that make up your company’s website interface, such as the...

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